Training Portal

Customer Service

Good customer service benefits the business as it will help to ensure that customers are satisfied and businesses who please their customers win. Whatever your job, there will be a customer involved, whether you have a direct link or a more indirect connection, or maybe your customers are purely internal. Without a customer of some sort, businesses wouldn’t exist, so the customer should be at the heart of everything that you do. The most successful businesses are always customer focussed and responsive, always paying attention to what the customer needs and adapting their service to suit, keeping them happy by anticipating and responding to their changing needs.



Customer Service Introduction

Are you unsure what your customer expects?
Put yourself in the customer's shoes, ask for their feedback, and use industry insights to exceed their expectations.

Are you unsure how to delight your customer?
Regularly engage with customers, adapt your service based on their feedback, and anticipate their needs for long-term satisfaction.

Do you get defensive in the face of criticism?
Listen to criticism as an opportunity to improve, understand the customer's perspective, and create a resolution plan.

Do you lose sight of your internal customers?
Remember that colleagues are also customers, seek their feedback, and improve internal relationships to enhance overall performance.

Do you treat all customers equally?
Prioritise key clients by categorising them and allocating more time and resources to those who are most important to your business.

Do you need to create better customer loyalty?
Build strong relationships by regularly interacting with customers, adding value, and helping them succeed beyond just selling products.

Are you responsive enough?
Respond promptly to customer inquiries, return calls quickly, and set realistic expectations to show you are attentive and reliable.

Customer Service - Summary