Research reveals 50% of candidates accept job offers and withdraw before their start date

Emma Miveld • June 24, 2024

Research has revealed a concerning trend…

50% of candidates who initially accepted a job offer then withdrew before their start date, opting to join another employer instead.


So, what drives this reluctance to commit?

Firstly, a candidate may have their head turned by a counteroffer from their employer.

It’s not uncommon for businesses to panic when faced with a resignation, recognising how challenging - and costly - it can be to replace an employee and then pulling out all the stops to make them stay.

Another possible reason is that a candidate’s talent, skills and experience are highly sought after in the market.


They may be tempted by an unexpected, but superior, job offer which prompts them to re-evaluate yours. In this scenario, despite your initial offer, they may ultimately choose the new, sparkling opportunity 

Finally, research has shown that a candidate's expectations of work have shifted and evolved beyond salary and benefits.


They prioritise employee experience, flexibility and work-life balance and so, even after accepting your offer, they may continue mining the job market until they find a position that aligns with their personal criteria.


So, what can businesses do to mitigate the risk of potential new employees withdrawing from their job offer?


Smart Interview Questions – Think about questions to gauge the candidate’s genuine interest in the role and your business, and that uncover any potential hesitations or competing offers.


Show Off Your Best Side - Highlight your company culture, values, perks and all the benefits of being part of your team to keep them captivated and confident in their decision to join.


Stay in Touch - Maintain regular contact before their first day. Total silence might create doubts in their mind, so reach out to reaffirm your excitement about their arrival, understand any needs or changes in circumstances and assure them of your support.



Need some help on increasing the chance of a successful hire? We’d love to help.

#JobOffers #Counteroffers #JobMarket #Engagement


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